Meet Illumin Clients


Juliet Sander

Founder, Sander Brand Culture
Sander Brand Culture

ILLUMIN SERVICES

Consulting



THE CHALLENGE

Crystalize the service offer, define the brand, identify ideal client.



THE RESULT
"I started working with Margaret with a clear list of 10 goals for my business, and looking back at our work, we blew my goals out of the water in the first 3 sessions. Together we developed the business and the work I have always wanted to do, yet could never quite articulate or think big enough to describe on my own. Margaret was able to take what I thought were 5 different services, and combine them into a comprehensive offer that easily resonates with everyone I talk to. And we built out all the tools and materials I need to build my website, present my offering to prospects and show a sample of the work I do. My business portfolio is a rich data mine of all they key information I will need as I market and grow my business.

In the end, Margaret has truly given me a gift – of being able to describe, sell and do the work I have always wanted to do – yet felt it was out of my reach. I recommend her to everyone I know because she delivers far beyond what she promises. Working with Margaret is not only a business-building exercise; it’s a lesson in how to be the business owner you want to be." -- Juliet Sander

Piper Lauri Salogga

Founder, Piper Lauri Salogga Interiors
Piper Lauri Salogga Interiors

ILLUMIN SERVICES

Consulting



PROBLEM

Getting clear on systems, pricing and support.



SOLUTION

Margaret Prusan is a brilliant business mind and an inspirational coach. In just 6 short weeks, with her intuitive and powerful guidance, I enjoyed and accomplished years worth of potentially grueling work . Each phone session was packed full of business nuggets and productive homework that propelled me forward to meet my long-term personal and professional goals.

When I first reached out to Margaret I thought I simply needed to get more clear about my organizational systems, pricing structure, and how best to implement administrative support. Little did I know that I would end up taking a deep look inside myself and my business and completely redefine my brand based on my passion, rather than what I thought the industry was looking for.

Our time together brought clarity and momentum to my interior design service offerings and how to uniquely showcase them in all of my marketing materials. It paved a path of new strategic contacts to grow my business and inspired me to act on my writing and speaking career with fervor. I doubled my income after working with Margaret, during an economic downturn, and am thrilled to skyrocket my business in 2011! I owe so much of my success to Margaret's clear vision and empowered coaching.

Margaret's ability to listen keenly from her heart and intuition, communicating her input and ideas clearly, sets her apart from the many business coaches across the nation. I recommend her highly for anyone who is serious about growing their personal satisfaction and income from their business.


Jessica Silverstein, Esq.

Principal, Attorney's Counsel
Attorney's Counsel

ILLUMIN SERVICES

Consulting



PROBLEM

Gaining confidence in myself and my business.



SOLUTION

Margaret came highly recommended and although I’d been in business for almost two years I had a lot to learn. I knew I had the skills, education, and achievements to be successful in my work but I was not able to articulate or effectively write about my specific offer.  In my business, resume review, interview skills assessment and social media consulting, I was able to give the right advice, but needed Margaret to bring clarity to my business practices and language. Fortunately for me, Margaret was able to take what I had, teach me how to organize my thoughts into results and then deliver those results to my clients while enabling them to feel as newly confident as I felt. During our sessions Margaret walked me through improving my website, creating time-saving business processes, and making my offer crystal clear. Margaret also encouraged me to raise my prices and then, using positive but not pushy language, worked with me on the reasons why my services are worth that much…and more.  Margaret enabled me to see things about myself and my business that I never would have seen otherwise, and certainly would not have put together to create the success I have seen in my business and in the lives of my clients. I am more confident in my skills, I know that I am worth what I charge, I know my new website will reflect both and I would recommend Illumin to anyone in any type of business at any time.


Andrea Davis

Holistic Nutrition Counselor and Certified Personal Trainer
Andrea Davis Wellnessl

ILLUMIN SERVICES

Consulting and Workshop



PROBLEM

I was starting my own business in a new field and was struggling to determine what the right path was that what would enable me to be both happy and successful.



SOLUTION

Margaret’s approach is very action and results oriented, which is great. She helped me to clarify what was important to me (both personally and professionally), to determine how to leverage my old skills in a new field, and to refine my service offering. She was full of good ideas and really helped me brainstorm and open my mind. And lastly, she also provided me with a lot of support and motivation through a tough transitional time. Thank you Margaret!


Michael Carey

Director of Communications, Office of the CEO
Gilt Groupe

ILLUMIN SERVICES

Mapping



PROBLEM

Recognizing my worth.



SOLUTION

Throughout my career I have worked with high-level, complex individuals that often struggle with their own voice. Having been around Presidents, Queens, Members of Congress and the Steve Jobs' of the world, I felt like I had understood my own voice having been so close to them. I was completely wrong. When I sat down with Margaret I realized my own challenges of insecurity and the simplicity with which I related to myself. Margaret's S.W.O.T. approach was not only effective, but inspirational. The process got deep within me and revealed that I had so much more experience than I thought. Before we were even done with the entire process, Margaret had me feeling more confident which allowed me to go for jobs that I did not even think could become a reality for me. Today, I am working in one of the fastest growing fashion companies. Margaret's process works.


Marie-Claude Stockl

Executive Director
The Horse Institute

ILLUMIN SERVICES

Consulting  



PROBLEM

Finding resources to grow the company



SOLUTION

Since I worked with Margaret 12 months ago, we have added to our faculty; provided continuing education to our trainers; marketed to the clientele that's right for us with good results; opened new facilities; revamped our website and graphics.  We are on fire, and credit goes to Margaret for showing me that you don't need a multi-million marketing budget to grow.  


Erica Ecker

Founder
The Spacialist

ILLUMIN SERVICES

Workshop



PROBLEM

Focusing on the right goals.



SOLUTION

Your down-to-earth and direct approach was just what I needed to clear out the business clutter and get focused on my achievable goals for the upcoming year. You illuminated some creative techniques for running my business that I was actually able to implement the very next day! They have continued to bring so much business growth and fun to me on a daily basis including New York Magazines pick for The Best Of! Margaret, I just wanted to let you know that your workshop helped make this happen!


Sarah Leah Gootnick

Founder
Secretary in Israel, LLC

ILLUMIN SERVICES

Consulting



PROBLEM

Attracting the right type of clients.



SOLUTION

Margaret helped us attract the type of clients that we love working with by enabling us to clearly communicate the results we deliver and by helping us structure our pricing appropriately for our different tiers of service. I am so grateful to her and have already sent a number of friends and business colleagues to her, and they have also started working with her. Margaret got what we do right away and was able to help us express our value within such a short period of time. With Margaret, you get down to business right away so you really get your money’s worth.

 

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Nina L. Kaufman, Esq.

Business attorney, speaker, entrepreneur
AskTheBusinessLawyer.com
ILLUMIN SERVICES

Workshop, Consulting



PROBLEM

I was taking a “spaghetti” approach to my sales and marketing (as in “throw enough spaghetti to the wall to see what sticks”).



SOLUTION

Refine my target market and identify where I was wasting time. I now focus on clients who truly value my services AND are well-positioned to pay for them.

Tracy Ellen Kamens, Ed.D., DWS, CWE 

Co-owner, Chief Education Officer
Grand Cru Classes
ILLUMIN SERVICES

Workshop



PROBLEM

I didn't know where to begin to attract clients.



SOLUTION

Margaret helped me to more clearly define what services I should offer, where to focus my energy and how to reduce the guilt associated with making a profit. My business has launched a drastically revised website and I know what I need to do to make my dream business a reality.


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Stephanie Schembari

Founder
Wellforia
ILLUMIN SERVICES

Consulting



PROBLEM

As a successful business executive for over 20 years, I was quite familiar with tactical and strategic business planning except when it came to launching my own business. Starting a new venture as a Whole Foods Chef and Health Counselor was great in theory but difficult in reality.  I spent hours of internal brainstorming but really needed someone to help me organize my thoughts, establish an immediate action plan and long term goals.



SOLUTION

Working with Margaret helped me to really dial into what I wanted to do and surprisingly, my original plan evolved into something completely different during the process.  I learned I had much more to offer to my clients than I was giving myself credit for.  Margaret helped me to understand that I was no longer just working with professionals in "Corporate Amercia" but also had to appeal to a larger diversified audience.  A skilled professional and great motivator, Margaret helped me to focus and offered great encouragement to boost my self esteem during a challenging endeavor.  It has been an absolute pleasure collaborating together.


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Angela Cason

President & CEO
CasonNightingale Creative Communications
ILLUMIN SERVICES

Workshop, Consulting



PROBLEM

I needed a way to move forward with my business.      



SOLUTION

In the first client call after the workshop I knew exactly what I needed to do to enable progress and felt completely confident in that role. What surprised me was that the client picked up on it without my saying a word and responded to the “new me” as if I’d scripted it - and gave us the business. Stop exhausting yourself – go to the workshop and figure out what you need to be doing and where to put your energies.


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Janera Soerel

Founder
JANERA.com
ILLUMIN SERVICES

Workshop, Consulting



PROBLEM

How to expand and grow my business.



SOLUTION

The Illumin workshop helped me to identify the next steps that I needed to expand and grow my business. It then helped me to accomplish those goals through a great series of exercises, group support, accountability and Margaret’s amazing ability to lead and advise.


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Lynn Seth, MPH, MA

President
Working Mom Solutions
ILLUMIN SERVICES

Consulting



PROBLEM

I was stuck in a world of ideas and information that I could not formulate into something real.



SOLUTION

Margaret was great at listening, questioning and consequently helping me become clear on what is important to me. I then was able to translate this information into a business that connected to my values, beliefs and skills. On my own, I struggled for nearly a year as I tried to transfer the ideas in my head into action. However, when I worked with Margaret she was able to quickly guide me towards what was already in my head – she helped me organize my thoughts into a business that I love.


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Caroline Phipps

Holistic Health Counselor, Writer, Equine Assisted Learning Therapist
CarolinePhipps.com
ILLUMIN SERVICES

Consulting



PROBLEM

Business troubleshooting in a limited amount of time.



SOLUTION

Margaret has a highly charged intuitive sense of the “essence” of her clients. This allows her to “cut to the chase” and get to the heart of the matter in a way that is truly remarkable. Working with Margaret can save months of deliberation, saving precious time and money.


Ann Brooke

Partner
Follow the Child

ILLUMIN SERVICES

Consulting



PROBLEM

How to successfully merge three separate businesses into a one business.



SOLUTION

Illumin helped us focus on important partnership issues and to identify the specific experiences and skills each of us brought to our joint venture.


Rachel Allgood

Founder
Isocurve, Inc.

ILLUMIN SERVICES

Workshop



PROBLEM

Getting maximum potential out of business.



SOLUTION

After the Bottom Line workshop, I have been able to see myself and my business differently. It made me realize that I have had so much in front of me that I have not been utilizing. Also, it shed light on the fact that I have been allowing a few negative alliances to dull my business. I have already seen sweeping changes in my company. Even in the midst of this financial mire we are finding ourselves in as a nation, I feel optimistic about my company’s growth potential.


Ann Hammes

Founder
Tilia Press

ILLUMIN SERVICES

Consulting



PROBLEM

Defining a new business idea and getting it off the ground.



SOLUTION

Margaret facilitated the process of peeling back the layers of “stuff” to find the true intention for my wanting to start a business. Through our explorations together, I developed a deeper awareness of what I wanted to create and how I planned to get there. Her intuition and loyalty to female entrepreneurs linked me to other like-minded women who also become a source of inspiration and support. Margaret taps into what will make her clients “spread their wings” and gives them tools to help them fly.